SUSTAINABILITY

THINK ABOUT PEOPLE, THE PLANET & ANIMALS

ONLY BUY WHAT YOU NEED

The fashion industry, as it currently stands, perpetuates huge environmental and social problems. The environmental footprint of the fashion and textiles industry is very large and one of the leading causes of climate change. The world needs fashion brands missioning to transform the fashion industry to one that is transparent, circular, regenerative and inclusive. 

Sustainability starts with making conscious decisions to create products that last a long time both in their craftsmanship and design. Sustainability is at the heart of everything we do and we continually strive to bring you well-designed product without compromising on ethics. Our aims to build a sustainable brand and to promote creativity by supporting conscious fashion: organic, vegan, ethical trade, eco-friendly, women’s empowerment, special projects and recycling.

As a sustainable brand policy, instead of following the trends closely and creating collections that fit the trends, we start our design process with the question of what we would like to wear, what are the best is timeless pieces that every woman should have in her closet. Our purpose is to design and let you shop consciously. We believe that transparency is an important part of becoming more sustainable. That’s why our product labels, hang tags and product elements are all made of recycled materials to contribute to our sustainability commitment. We only source from trustworthy manufacturers with proven certifications.

 

 

Locally Made

Our brand is connected to the place, provenance and people behind it. We have built an amazing relationship with our wonderful manufacturer. A small - family run manufacturing studio in İstanbul that we will continue to support fairly and ethically. 

Our production teams has been with us from the very beginning and understand the importance of our sustainable ethos. 

 

Considered Materials

More and more of us are questioning the provenance of the materials and ingredients in the things we buy. The materials we choose to make our clothes from are fundamental to honouring our brand values. We take responsibility for every material we use, always selecting the most ethically considered options with the lowest environmental impact across all of our collections. 

We are not interested in creating products that promote a short-lived trend. For every product we make we carefully consider the aesthetic, quality, functionality and sustainability attributes of the materials we source.

We were committed to make only ecological and otherwise ethical choices, and without compromises to provide circular fashion by choosing natural fabrics like TENCEL™ Lyocell, CUPRO (Oeko-Tex 100) , Viscose and also by continuously searching for sustainable/innovative production methods to reduce environmental impacts.

For Summer 2020 only 8% of our fabrics are synthetic and we only use them where absolutely necessary, such as in pleating, and we are working hard to phase them out entirely. Synthetic fibres, most commonly polyester, need industrial circulation to manage recycling and re-recycling and we don’t believe that there is the appropriate infrastructure in place for this.

 

Considered Production

“Who makes the clothing we wear every day and in what conditions?”

I think it’s becoming increasingly important to know who is making our clothes

Wastage is an issue at all stages of a garments life span and we do what we can to reduce waste at our point in the process. We work very hard to keep our cutting as tight as possible, not only to ensure we reduce our footprint but to also minimise costs which is always passed on to you, the customer.

 

Animal Welfare

Our largest fabric supplier, İpeker is the fisrt V-Labeled Vegan producer of the world. Vegan Textile Process İpeker’s Sustainability strategy is based on Social and Environmental Pillars. In line with this thought, İpeker developed new technology and traceability for producing fabric without contain animal DNA under the framework of multidisciplinary approach. The cruelty free business model is called ‘Vegan Textile Process’, which ensures no animal product from raw materials to finished goods. İpeker fibers, chemicals, dyestuff and other solvents are specially produced for Vegan Textile Process. This new production techniques provide to create the best alternatives of silk fabrics. İpeker, made important investments in machine park for Vegan fabric manufacturing. As a result of the studies to define it as an alternative to the silk, the machine park was reinforced with innovative technologies to increase its silky touch and providing skin sensitivity. In the production line where there is no cross contamination risk, the operations are performed with the same transparency.

İpeker is the fisrt V-Labeled Vegan producer of the world. The European Vegetarian Union certifies that İpeker’s fabrics correspond to the guidelines of the European Vegetarian Label and categorised in the Vegan V-Label.

 

 

Conscious Consumerism

For the fashion industry, sustainability is an ongoing journey. However, it's not something brands can do alone. Customers should also take responsibility. 

Washing: Washing your clothes uses an awful lot of water. We’re not suggesting we stop washing altogether, but you probably don’t need to be washing your clothes as much as you think you do. You can spot clean, try airing them, or handwashing to cut down on water consumption. Also where possible hang dry your clothes rather than tumble drying them.

Dry Cleaning: Most dry cleaners use a dangerous chemical called Perchloroethylene (Perc) - this is not only dangerous for the environment but for the dry cleaners themselves.

Repairing: Repairing your clothes is an easy and effective way of giving your garment’s life an extension. You don’t need to be a fashion graduate to fix a tear or replace a button, and these small things could mean you and your garment have many more happy years together. There’s research into hand stitching triggering a serotonin release in the brain too, so what’s not to love!

Donating: Don’t leave me hanging! When you have fallen out of love with any of your clothes, please donate them to someone who is in need. There are loads of charities set up to take your unwanted clothes away from you

Recycling: Whether that’s sending your pre loved garments to a recycling plant to be broken down and used for something new or giving your unwanted garments to a new home, recycling is a very essential part that we can all play in trying to clean up the fashion world. We have made a conscious effort to use as many natural fibres in our collections as we know these will biodegrade much faster and in a less damaging way than synthetic fibres (synthetic fibres release methane when breaking down on landfill, a harmful greenhouse gas). However, it is not possible to make all fabrics using natural fibres. There is more and more research being done into recycling synthetic fibres, but we haven’t quite got there yet, on a small scale.

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