Our Approach
At MUUN, we care deeply about the environment and take every step we take to measure its impact on the world. As a brand that takes its roots from nature, we are constantly trying to bring the most sustainable and beautiful pieces to a higher level in all our processes, from sewing to design, from design to supply chain.
Our aim is as a result of continuous research and learning; to allow you to see the clothes in your closet for years and wear them without getting bored, as much as it looks beautiful and has less impact on the world.
Materials
TENCEL™ Lyocell
Botanically derived TENCEL™ Lyocell cellulosic fibers bring you a new standard of sustainability and natural comfort. Gentle touch to the skin, more breathability, less risk of bacteria formation, more permanent softness, Temperature regulation... TENCEL™ Lyocell cellulosic fibers naturally feel good.
REFIBRA™
With the THE GOOD LOOP concept, REFIBRA™ technology helps us to bring back the things we take from nature. REFIBRA™ technology includes wood pulp as well as residues from upcycled cotton clothing production to produce pure new TENCEL™ Lyocell fiber used in fabrics and clothing
Global Recycle Standard (GRS) Polyester
There is an abundance of plastic waste on our planet and the amount continues to increase rapidly on a daily basis. Using GRS Polyester fabric when converting recycled consumer waste PET bottles into beautiful clothing is better for the climate because it emits 75% less CO2 than virgin polyester. Preventing plastic bottles from causing damage in their natural life cycle and transforming them into a reusable product ensures that the raw material needs are met at the production stage, while helping to take early environmental protection measures for the future.
Vegan Labeled Cupro
Cupro, also known as vegan silk, is one of our favorite fabrics to use! It is obtained by purification of cotton fiber and cotton waste. You will never want to leave it after you experience the luxurious comfort it gives at the first touch. It is also environmentally friendly as it can be dissolved in the soil in a short time and has a V-Label Certificate as no products derived from animals are used in its production. It is soft and feels silky. It breathes like cotton and has high moisture absorbency.
Viscose
Viscose fabric, which is obtained by chemical factors from trees rich in cellulose, such as poplar wood, has a touch that you will enjoy touching your skin with its shiny and soft structure. The fabric has a durable and cellulose-containing chemistry that has an effect on its production. Thanks to its air permeability, it allows the body to breathe.
Ethical Production
Who makes the clothes we wear every day, and under what conditions? As a brand that puts sustainability at its core, our production is carried out in our small, family-run workshop in Istanbul, which is ethically and fairly supported by us. We maintain a very good relationship with our manufacturer, because from day one we care about them, appreciate the value of their work to our brand, strive to improve their working conditions and visit them regularly to make sure they are happy.
Our production team has been with us since the first day and they understand the importance, contribution and values of our sustainability beliefs and make practices in this direction. As a result of these, we are in pursuit of being a brand loved by the world, and therefore we are in a continuous learning process on human rights, employee happiness and environmental awareness.
Design
We believe that good design is honest, innovative, durable and timeless. Because all MUUN pieces are designed with care and craftsmanship to be worn for years to come, they can be considered an investment piece that will never go out of style. They are designed by masters who have more than 15 years of experience in the field, and they are designed not only to reflect the trends of the period, but also to ensure that you will not get bored for many years. We aim to extend the life of each piece by sourcing the most durable materials and using top-notch sewing techniques.